IPL 2023 marks an incredible performance not only in cricket field but also as an opportunity for existing brands to increase their reputation. Brands showcase their products and services before millions of viewers via gainful sponsorship agreements in IPL 2023; sponsorship partnerships between IPL teams and companies are highly prized each year, drawing sponsors like Apple Inc as sponsors to partner up. In this comprehensive guide we explore sponsors of Indian Premier League 2024 along with details regarding each team sponsor and any deals signed between 2023 IPL team sponsors and themselves.
Contents
- IPL Title Sponsor – Tata
- Official Partners of IPL
- Broadcasting And Streaming Partners
- Umpire and Strategic Timeout Partners
- Orange Cap and Purple Cap Partners
- IPL Team Sponsors
- Chennai Super Kings Sponsors
- Delhi Capitals Sponsors
- Gujarat Titans Sponsors
- Kolkata Knight Riders Sponsors
- Lucknow Super Giants Sponsors
- Mumbai Indians Sponsors
- Punjab Kings Sponsors
- Rajasthan Royals Sponsors
- Royal Challengers Bangalore Sponsors
- Sunrisers Hyderabad Sponsors
IPL Title Sponsor – Tata
Since 2008, the Indian Premier League (IPL) has seen numerous title sponsors come and go; for IPL 2024 however, Tata Group have taken center stage as title sponsors with an investment of ₹2500 crores for next five years with BCCI. This deal has made sure that TATA will be the title sponsor for both men’s and women’s IPL tournament for 2024.
| Sponsor | Period | Annual Sponsorship Fee |
|---|---|---|
| Tata | 2024 – 2028 | ₹500 crore (US$62.5 million) |
| Tata | 2022–2023 | ₹335 crore (US$42.0 million) |
| Vivo | 2021 | ₹440 crore (US$55.1 million) |
| Dream11 | 2020 | ₹222 crore (US$27.8 million) |
| Vivo | 2016–2017 | ₹100 crore (US$12.5 million) |
| Vivo | 2018–2019 | ₹440 crore (US$55.1 million) |
| Pepsi | 2013–2015 | ₹79.2 crore (US$9.9 million) |
| DLF | 2008–2012 | ₹40 crore (US$5.0 million) |
Official Partners of IPL
Dream11 returns as one of its official sponsors in 2023; also notable is Saudi Tourism Authority (STA) marking IPL’s inaugural sponsorship agreement with foreign government; while CRED, Upstox, Rupay and Herbalife all provide distinctive offerings that enrich IPL matches.
| Partnership | Brand |
|---|---|
| Title Sponsor | TATA |
| Official Partners | Dream11 |
| Saudi Tourism Authority | |
| CRED | |
| Upstox | |
| RuPay | |
| Herbalife | |
| Official Orange & Purple Cap Partner | Aramco |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Umpire Partners | PayTM |
| Official Strategic Timeout Partner | CEAT |
Broadcasting And Streaming Partners
Star Sports, an prestigious broadcasting company, has secured the exclusive broadcast partner rights for IPL 2023 with an investment of ₹23,575 crores. Viewers across India will now have access to exciting matches; thanks to Star’s extensive investment. JioCinema provides free digital streaming access and allows cricket lovers to catch all matches of IPL 2024 from any device of choice – providing fans a fantastic cricketing experience across every device they own!
Umpire and Strategic Timeout Partners
PayTM, an innovative Indian fintech firm, continues its association with IPL as the official umpire partner and CEAT, an Indian tire manufacturer is an official strategic timeout partner this season.
Orange Cap and Purple Cap Partners
Aramco, the Saudi Arabian oil firm, returns as the official partner for both IPL Orange Cap and IPL Purple Cap awarded during IPL cricket matches, given out for highest run-scorer and highest wicket taker, respectively. Recognizing talented players is an hidden reason for the success of IPL, this recognition worth of ₹60 crore demonstrates the same.
IPL Team Sponsors
Sponsoring the Indian Premier League (IPL) teams presents brands with an exceptional opportunity to capitalize on its wide viewership – both domestically and internationally. Through IPL sponsorship, they gain exposure to an audience comprised of cricket enthusiasts both localized and globalized alike. By prominently featuring logo displays or advertisements during matches on the IPL team jersey 2024 makes the brands gain significant for brand recall and recognition resulting in better brand reach and awareness.
An association with the IPL team not only strengthens a brand’s credibility but also takes advantage of the social media buzz generated by the league, giving businesses access to fans while expanding their online presence and engaging with fans more directly. Furthermore, sponsorship goes beyond mere visibility; rather it influences consumer behavior through positive brand perceptions that lead to higher sales figures and ultimately increased revenues for your organization. Now, let’s have look at IPL teams and their sponsors for the upcoming seasons.
| Team | Brand value 2023 |
|---|---|
| Chennai Super Kings | ₹8,811 crore (US$1.1 billion) |
| Delhi Capitals | ₹7,930 crore (US$993.1 million) |
| Gujarat Titans | ₹6,512 crore (US$815.5 million) |
| Kolkata Knight Riders | ₹8,428 crore (US$1.1 billion) |
| Lucknow Super Giants | ₹8,236 crore (US$1.0 billion) |
| Mumbai Indians | ₹9,962 crore (US$1.2 billion) |
| Punjab Kings | ₹7,087 crore (US$887.5 million) |
| Rajasthan Royals | ₹7,662 crore (US$959.5 million) |
| Royal Challengers Bangalore | ₹7,853 crore (US$983.5 million) |
| Sunrisers Hyderabad | ₹7,432 crore (US$930.7 million) |
Chennai Super Kings Sponsors
Chennai Super Kings (CSK) have developed an impeccable record in IPL Cricket since their inaugural tournament. Chennai Super Kings offical sponsor for IPL 2024 will be Etihad Airways. They has replaced TVS Eurogrip who have been instrumental to the team’s success for these many years. While CSK sponsor for other official partners include India Cements, Garuda Aerospace, Reliance JIO, Gulf Oil, Astral Pipes, SNJ 10000, Nippon Paints, Vision 11 and British Empire. Hello FM, ICICI Bank, Play R, Coca Cola, Sunfeast Supermilk, Fever FM, and Fan Craze are the CSK sponsors for official partners. Chennai Super Kings jersey sponsor for IPL 2024 is TVS Eurogrip and Gulf Oil.
| Partnership | Brand |
|---|---|
| Principal Partners | Garuda Aerospace |
| India Cements | |
| Gulf Oil | |
| British Empire | |
| SNJ 10000 | |
| Reliance JIO | |
| Nippon Paints | |
| Astral Pipes | |
| Vision 11 | |
| Official Partners | Etihad Airways |
| Merchandise Partners | ICICI Bank |
| Fan Craze | |
| Coca Cola | |
| Play R | |
| Hello FM | |
| Sunfeast Supermilk | |
| Fever FM |
Delhi Capitals Sponsors
The Delhi Capitals (DC) have developed a dedicated fan base and secured impressive partnerships. JSW Paints serves as principal Delhi Capitals sponsor, while notable partners include DP World and Green Panel Industries as principals. Associate sponsors include Jio, JBL, Mahindra, Zed Black, Royal Stag, GMR, and Galaxy Basmathi Rice as notables; whilst official partners of DC are EUME, BIRA 91, Fancode Shop, Fever 104 FM, Asian Footwears, Punjabi Fever, Amul Organic, Jio Cinema, Dream11, Big Ant Studios, Bisleri, Wrogn, Fan Craze, 94.3 Radio One, Medulance, BKT, and HRX make up its list.
| Partnership | Brand |
|---|---|
| Principal Sponsor | JSW |
| Green Panel | |
| DP World | |
| Associate Sponsors | GMR |
| Royal Stag | |
| JIO | |
| JBL | |
| Zed Black | |
| Mahindra | |
| Galaxy Basmathi Rice | |
| Official Partners | Fan Craze |
| BKT | |
| Dream11 | |
| BIRA 91 | |
| Fancode Shop | |
| EUME | |
| Jio Cinema | |
| Bisleri | |
| Wrogn | |
| Medulance | |
| Big Ant Studios | |
| Fever 104 FM | |
| 94.3 Radio One | |
| Punjabi Fever | |
| HRX | |
| Asian Footwears | |
| Amul Organic | |
| Exclusive Ticketing Partner | PayTm Insider |
| PayTm |
Gujarat Titans Sponsors
CVC Capital Partners recently purchased the Gujarat Titans (GT) who came to the IPL in the year 2022 creating an exciting addition to IPL franchise ownership. Ather Energy serves as Gujarat Titans sponsor for their principal partner, while GT sponsor for associate partners include Jio, Capri Loans, ACKO, Timex, Simpolo Ceramics, BKT Tires, Astral Pipes, Rayzon Solar and Equitas; official GT partners include Rario, Bisleri, Munch, Vbott, Jio Cinema, Dream11, Croma, Havmor, Boat, Amul Organic and Big Ant Studios.
| Partnership | Brand |
|---|---|
| Principal Partner | Ather Energy |
| Associate Partners | BKT Tires |
| Capri Loans | |
| Jio | |
| Astral Pipes | |
| Simpolo Ceramics | |
| ACKO | |
| Equitas | |
| Timex | |
| Rayzon Solar | |
| Official Partners | Rario |
| Dream11 | |
| Jio Cinema | |
| Bisleri | |
| Havmor | |
| Croma | |
| Amul Organic | |
| Munch | |
| Boat | |
| Vbott | |
| Big Ant Studios | |
| Exclusive Ticketing Partner | PayTm Insider |
| PayTm | |
| Merchandise Partners | EM |
| HRX | |
| FanCode | |
| Cybeart | |
| Radio Partners | 94.3 Radio One |
| Top FM | |
| Radio City |
Kolkata Knight Riders Sponsors
Kolkata Knight Riders (KKR) have a dedicated fan base and strong partnerships, including MyFab11 and BKT as principal partners, while associate sponsors including Money 9, Jio, ACKO, LUX Cozi, Royal Green, SRMB, and JOY Beautiful By Nature as KKR sponsor; Amul Organic, Boat, HRX, Mio Amore, Thums UP and Bira 91 are Kolkata Knight Riders sponsor for official partners. KKR sponsors for Media Partners are 94.3 Radio One, Fever FM, The Telegraph and Sampark.
| Partnership | Brand |
|---|---|
| Principal Partner | MyFAB11 |
| BKT | |
| Associate Sponsors | LUX Cozi |
| JOY Beautiful By Nature | |
| Money 9 | |
| Jio | |
| ACKO | |
| Royal Green | |
| SRMB | |
| Official Partners | Thums UP |
| Boat | |
| Mio Amore | |
| HRX | |
| Bira 91 | |
| Amul Organic | |
| Licensing Partners | The Souled Store |
| Lit-AF.in | |
| EUME | |
| Fancode Shop | |
| Media Partners | Fever FM |
| 94.3 Radio ONE | |
| The Telegraph | |
| Sampark | |
| Health Partner | Woodlands Hospital |
Lucknow Super Giants Sponsors
Lucknow Super Giants (LSG) have made quite the impression in their inaugural season, thanks to My11Circle as title sponsor and Greenply Industries and Reliance Jio as associate sponsors; other partners include Somany, Too Yumm, Bond Tite Adhesives, Campa, FanCraze, VIDA, Kingfisher, Prayag Bathware and Royal Challengers Packaged Drinking Water.
| Partnership | Brand |
|---|---|
| Official Partners | My11Circle |
| Shyam Steel | |
| Green Ply | |
| Jio | |
| VIDA | |
| Bond Tite Adhesives | |
| Too Yumm | |
| Prayag Bathware | |
| Somany | |
| FanCraze | |
| Royal Challengers Packaged Drinking Water | |
| Kingfisher | |
| Campa | |
| Merchandise Partner | PayTm Insider + PayTm |
| Dr. Vaidya’s New Age Ayurved | |
| Amul Organic | |
| Radio City | |
| The Souled Store | |
| ALCIS | |
| Spencer’s | |
| Macmerise | |
| FC Hospitality | |
| Sahara Hospital |
Mumbai Indians Sponsors
Mumbai Indians (MI), reigning Champions and have an esteemed lineup of sponsors: Slice & DHL are the Mumbai Indians sponsor for principal partners; IDFC First Bank, Jio and Astral Pipes are MI sponsor for associate partners. Also, MI sponsors for merchandise partners are The Arena, EUME, Chupps, Celio, FanCode, Cybeart, Plaeto and Play R. They also have lot of official partners are BIRA 91, BKT, 94.3 Radio One, Bisleri, Fever FM, Garnier Men, Jio Cinema, Radio City, Usha, Dream11, Mahindra and Max Life Insurance.
| Partnership | Brand |
|---|---|
| Principal Partners | Slice |
| DHL | |
| Associate Partners | IDFC First Bank |
| Astral Pipes | |
| Jio | |
| Official Partners | Jio Cinema |
| Dream11 | |
| Garnier Men | |
| Usha | |
| Mahindra | |
| Bisleri | |
| BIRA 91 | |
| Max Life Insurance | |
| BKT | |
| Radio City | |
| Fever FM | |
| 94.3 Radio One | |
| Merchandise Partners | Celio |
| Chupps | |
| Cybeart | |
| EUME | |
| FanCode | |
| Plaeto | |
| Play R | |
| The Arena |
Punjab Kings Sponsors
The Punjab Kings (PBKS), previously known as Kings XI Punjab (KXIP), have successfully transformed themselves and forged significant partnerships since rebranding from Kings XI Punjab to form themselves into Punjab Kings (PBKS). EBIX Cash serves as their main sponsor, while Lotus Herbals, BKT, Reliance Jio, Dream11 and Oasis All Seasons serve as principal sponsors; additional official partnerships for PBKS include Amul Organic, Munch, Durby Plywood and Lovable Airy Lightly Lovely and Merchandise Partner T10 Sports as well merchandise partners like Fan Code Shop to name just some.
| Partnership | Brand |
|---|---|
| Title Sponsor | EBIX Cash |
| Principal Sponsor | BKT |
| Lotus Herbals | |
| Jio | |
| Oasis All Seasons | |
| Dream11 | |
| Hindware Home Innovation Limited | |
| Official Partners | Tide |
| AVPL Drones | |
| Associate Partners | CAMPA Official Pouring Partner |
| Munch | |
| Amul Organic | |
| B Natural Juices And Beverages | |
| Orion Turtle Chips | |
| Durbi Plywood | |
| Lovable Airy Lightly Lovely | |
| Official Kit & Merchandise Partner | T10 Sports |
| Official Digital Collectibles Partner | Rario |
| Ticketing Partner | PayTm Insider |
| PayTm | |
| Official Radio Partner | 92.7 Big FM |
| Fan Merchandise Partner | Fancode Shop |
| The Arena | |
| Play R |
Rajasthan Royals Sponsors
Rajasthan Royals (RR) have an illustrious past in IPL Cricket and have formed invaluable partnerships. Their main sponsor, Luminous Power Technologies is joined by BKT, Dollar, Jio and Red Bull as principal sponsors, while Rajasthan Royals sponsor for official partnerships include Royal Challengers Bangalore Packaged Drinking Water, Deakin University, Dettol, Dream11, Fancraze, Fino Payments Bank and Bombay Shaving Company as official partners.
| Partnership | Brand |
|---|---|
| Title Sponsor | Luminous |
| Principal Sponsor | BKT |
| Jio | |
| Dollar | |
| Red Bull | |
| Associate Sponsors | SBI Life |
| Goel TMT | |
| UBON Born To Free | |
| Official Partners | Fancraze |
| Dream11 | |
| Royal Challengers Bangalore Packaged Drinking Water | |
| Mahindra | |
| Deakin University | |
| Fino Payments Bank | |
| Dettol | |
| Schneider Electric | |
| Bisleri | |
| Bombay Shaving Company | |
| Amul Organic | |
| Heme Health | |
| Eternal Hospital | |
| Official Licensees | FanCode Shop |
| TagZ | |
| Gullyactive Club | |
| Play R | |
| Media Partners | Humans of Bombay |
| 92.7 Big FM |
Royal Challengers Bangalore Sponsors
Royal Challengers Bangalore (RCB) have amassed passionate following and secured several notable sponsorships, with Qatar Airways as their title sponsor and KEI Industries and Happilo are the RCB sponsor for principal partners. Boat, Equitas, Hindware Italian Collection, Mahindra, Nippon Paint, Puma are the RCB sponsors for associated partners and Birla Estates, BKT, BuyStars Hombale Films, Kingfisher, Kotak, Munch, Restolex and many more companies.
| Partnership | Brand |
|---|---|
| Title Sponsor | Qatar Airways |
| Principal Partners | KEI Wires & Cables |
| Happilo | |
| Jio | |
| Associate Partners | PUMA |
| Hindware Italian Collection | |
| Boat | |
| Equitas | |
| Mahindra | |
| Nippon Paints | |
| Official Partners | Eat Sure |
| Rario | |
| Munch | |
| Ampere | |
| Restolex | |
| Dream11 | |
| Bira 91 | |
| Royal Challengers Packaged Drinking Water | |
| Hombale Films | |
| Amul Organic | |
| Manipal Hospitals | |
| Aryaka | |
| 7UP | |
| ITC Master Chef | |
| NVY – Pride Of India | |
| Fever 104 FM | |
| Bellavita | |
| Jio Cinema | |
| Birla Estates | |
| Alstone | |
| Official Commercial Partner | DNA Network |
Sunrisers Hyderabad Sponsors
Sunrisers Hyderabad (SRH) have amassed wholehearted following and formed partnerships with esteemed companies. FanCraze serves as their main SRH sponsor, while BKT, Dream11, EbixCash, Kuhl Stylish Fans, Jio and TCO also play significant roles. BachPan, NBL, Wrogn, Campa Royal Challenge, Dazller Eterna, BigAnt Studios, Bira 91, FanCode Shop, Mera Hoardings, Apollo Hospitals all count among their official partners for support of this team!
| Partnership | Brand |
|---|---|
| Title Sponsor | Fan Craze |
| Principal Sponsor | BKT |
| KUHL Stylish Fans | |
| Jio | |
| TCL | |
| Dream11 | |
| EBIX Cash | |
| School Education Partner | Bachpan |
| Simplify Partner | NBL |
| Official Merchandise & Lifestyle Partner | Wrogn |
| Official Pouring Partner | Campa |
| Celebration Partner | Royal Challenge Packaged Drinking Water |
| Official Cosmetics Partner | Dazller Eterna |
| Official Gaming Partner | Big Ant Studios |
| Official Partner | BIRA 91 |
| Official Fan Merchandise Partner | Fancode Shop |
| Outdoor Media Partner | Mera Hoardings |
| Official Medical Partner | Apollo Hospitals |
| Official Organic Foods Partner | Amul Organic |
Conclusion
Sponsors for IPL teams for 2023 season represent various industries and demonstrate their dedication to one of India’s premier sporting events, the Indian Premier League (IPL). From established conglomerates such as Tata to emerging brands like CRED and Upstox, companies across a spectrum of industries come together through this tournament to connect with millions of viewers around India – while fans eagerly anticipate thrilling matches while keeping tabs on innovative partnerships that continue shaping its landscape.
